James is a marketing strategist specialising in music, entertainment & tech, and the founder of creative agency WYTS. Previously, he ran Strategic Partnerships for Apple Music Classical – the classical music streaming app formerly known as Primephonic – before joining Dutch music app TicketSwap as Head of Brand Marketing.

Over his career he’s worked with brands such as Universal Music Group, Warner Music, Sony Music, London Symphony Orchestra, Sziget Festival, Apenkooi, ID&T & LWE, as well as Grammy Award-winning artists Eric Whitacre, Joyce DiDonato, Vikingur Olafsson, John Adams, Alison Balsom & Sheku Kanneh-Mason.