“Will Page is the former Chief Economist of Spotify and PRS for Music, where he pioneered rockonomics, the application of economics to music and digital media.
At Spotify, he helped redefine catalogue, and his global value of music copyright has become an essential tool for all music industry stakeholders. He also collaborated with the University of Chicago, applying behavioural economics to Spotify’s popular Discover Weekly feature.
Will’s first book, Tarzan Economics: Eight Principles in Pivoting through Disruption, uses the lessons he learned from studying the rise and fall of the modern music industry to help individuals, organizations, and institutions pivot and adapt.
He is frequently called upon to advise governments on policy issues, measure the creative industries’ contribution to the economy, advise leaders on how to tackle piracy, and examine Covid-19’s impact on Live and Recorded Music Industries.
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