From working in music marketing for over four years, Connie took on a new role as Audience Development Manager at Partisan Records in their London office two years ago. At Partisan, Connie continues to help artists translate their voice online by creating bespoke strategies in forward-thinking and unique ways. This includes various online and creative avenues to broaden artists’ reach and engage with their fan base. Connie brings her knowledge and passion for TikTok, as well as a wide range of platforms into these campaigns from previous experience in influencer marketing, music PR, A&R, SEO, content marketing and live events.