Does PR still have a role in the modern release strategy?
In a world of pre-saves, Discord, playlist pitching, and direct to fan marketing, does PR still have a valuable role to play?
In a world of pre-saves, Discord, playlist pitching, and direct to fan marketing, does PR still have a valuable role to play?
Jusnah Gadi is Founder and Head of Legal at Young Music Boss, and the pioneer behind the Young Music Boss Awards. She is passionate about empowering people with knowledge, creating opportunities and driving change. Jusnah shares her story of entrepreneurship, international influence and unashamedly provoking change in conversation with Amy Oldham.
The new normal is far from easy. Festivals take large risks on talent and on fan demand, and post-pandemic fans are buying much later. Kate takes us through the challenges facing festivals in the ‘new normal’.
Once upon a time, album art could be the first impression of an aritst or an album. The CD offered less space for creativity, and digital doesn’t leave much space at all! Andy from Sizzler talks about the future of album artwork.
While the pop side of the live music industry is reporting a record year, how is the dance scene recovering?
Who takes responsibility for ensuring that tickets – as well as venues are accessible? And that only people entitled to accessible seating do gain access? Understandably frustrated by the lack of consitency when buying tickets, and often the need to call the venue rather than book online, and explaining youself over and over again, Craig set out to make ticket buying efficient and effective for people with a range of disabilites.
With a career spanning 5 decades, there is a lot to talk about with legendary event producer Harvey Goldsmith, CBE! This conversation will look back to the early stages of Harvey’s career, how Live Aid came about and how live music has evolved. We will then cast a critical eye over the modern industry as it stands, considering new challenges particularly the post-pandemic changes in consumer buying behaviour (buying late) changing drinking culture (drinking lots less) and industry ticketing practises that take more money from fans for the top handful of acts, combined with low revenue at the grass roots venue level, and in the mid-market. Anticipate an unvarnished perspective on the way things are, with plenty of time for audience questions.
Being on the road is a challeinging environment. Rest is hard to find, schedules are immovable and the pressure can be intense. On top of that, tour cancellations are hard for everyone, the artist, the fans, and everyone who would have been on the road. Are we doing enough to look after artists day to day, pre-tour and on the road? And what more can be done?
L-acoustic are revolutionising live sound. Julie takes us through the latest in maximising crowd experience.