VP Content Europe
As VP Content Europe, Amy leads DICE’s commercial teams, and is responsible for driving continued revenue and business growth across Europe, working with the world’s leading promoter and venue partners to get fans out more. Amy joined the DICE family at the start of 2019, brought in to establish a brand new vertical as Head of Arts and Culture. Amy soon moved into the position of UK MD and led the teams across partner acquisition and account management.
Amy began her career at live music and festivals company, MAMA, creating award-winning campaigns for the likes of Smirnoff, Fred Perry, Mulberry and Heineken. At female networking initiative, Allbright, Amy led partnerships and the live events programme, securing significant partnerships with Keds, Bloom Gin and HSBC.
Demand Generation for Live Events
There is massive demand for live entertainment, but sometimes that can surprise us. How do you judge what will work? And what can we do to provoke people back to live music after 2 years of staying home?