SVP, Global Marketing
Warner Recorded Music
Jess Keeley-Carter is the SVP, Global Marketing for Warner Recorded Music. In her role, Jess establishes marketing best practices for the global Warner Music network, oversees the company’s owned playlist and curation strategy, as well as guiding campaigns for international artists such as Anitta, Bruno Mars, Burna Boy, Cardi B, Charlie Puth, David Guetta, Dua Lipa, Ed Sheeran, Jack Harlow, Lizzo and Roddy Rich.
Jess joined from Meta, where she oversaw Label Partnerships for Europe, the Middle East, and Africa. While at Facebook, she worked closely with record labels to help build global social media followings for a broad diversity of artists. She was previously at Universal Music Group for eight years, first in the UK as Global Digital Business Manager and then at Universal Music Australia as Senior Director of Digital Strategy.
The Future of Artist Marketing
In a wide ranging discussion, Jess talks about global marketing trends, the role of hyper local, overcoming algorithms, balancing data science with creativity, helping artists cross borders and much more, in conversation with Chris Carey.