Charlotte Caleb studied law before taking a left turn into artist management. Her first job was managing Tricky at the renowned German record label !K7 Records. She then moved on to The Big M where she managed an eclectic mix of acts from bands to DJs, major label backed to just starting out. This is where she met her co-founder Jasmin Tadjiky pka TĀLĀ. After a spell working in viral video rights management for Jukin Media she moved on to AWAL where she developed the Channel Optimisation and BI & Data teams. In 2022 Charlotte and Jasmin co-founded elleven.world, a platform that gives artists a space to build their superfan communities and sell their work as digital assets.