Noel has worked for over two decades in the world of ticketing. His journey commenced right after college in the NEC Group contact centre, working in a myriad of roles and progressing through the ranks, he found his niche in business development and played a pivotal role in the inception of The Ticket Factory. What began as a pure venue box office grew into a nationwide ticket agency. Wanting another challenge, Noel moved on, beginning with the disruptive startup CrowdSurge, which eventually merged with Songkick. Noel further expanded his horizons with a stint at Kaboodle, accumulating insights into artist ticketing, concert discovery, and festival dynamics. In 2019, he returned to The Ticket Factory, assuming the role of Ticketing Director, where he continues to shape its future.