Dr Guy Morrow is the world’s leading researcher in the field of music artist management. He is the President of the International Music Business Research Association (IMBRA), Deputy Head of School (Education & Students) for the School of Culture and Communication at the University of Melbourne and author of ‘Music Artist Managers: Remuneration and Retention in the Popular Music Business’. His recent work has produced significant knowledge of the changing practices of music artist management in an age in which artists risk becoming even more subservient to big tech and big content companies and their ability to capture most of the economic value creative labour markets produce.