Running up that hill: Key tends and changes in sync

Running up that hill: Key trends and changes in sync

Sync has always been important, but in a world of fragmented attention sync can bring millions of eyes and ears to a song in the same cultural moment, breaking new acts and reinvograting catalogue artists. Tim shares his experiences on the evolution of sync, and talks about *that* Kate Bush deal.

Tim Miles

SVP Sync, UK and Europe
Warner Music